Our Story

OUR STORY

From humble beginnings as jiu jitsu fans, to creating UK's number 1 choice for fitness and martial arts gear!

WHY WE STARTED

Hi,

my name is Ahmed, I had the idea of Senshi Japan in 2000. At the time one of my favourite MMA fighters, BJ Penn, was the first non-brazilian to win the international jiu jitsu championship. It inspired me to get heavily involved in training and MMA gear as it was a field I had a HUGE amount of interest in. In the same way that the art of Jiu Jitsu evolved (and is still evolving) as it went/is going throughout the globe, I wanted to take the training gear at the time and transform it into better, more effective gear.

THE FIRST STEP FORWARD

In 2013, after selling and designing martial arts and training gear for local gyms, I decided to take it step further and officially created Senshi Japan. I wanted to provide supreme quality training gear at a price that was unbeatable.

A lot of equipment on the internet was overpriced at the time. It was lacking any true value for the consumer. That's why we ensured that our prices reflect the value of our item, we live by the phrase of under promising and over delivering to our customer.

We started off selling karate belts which we decided was not enough so we kept expanding into different areas of the market to provide the best value to all customers of all practices, whether it was weight lifting, crossfit, MMA training, Muay Thai, etc.

GOING FORWARD

We want to provide the best value training equipment for any athlete, regardless of the practice. We promise to never sell anything we wouldn't use ourselves, so you can count on us to bring you the best quality gear. If you want to be apart of our mission, then join the pack!

JOIN THE PACK

Join the pack and get exclusive discounts, news, updates and access to info only for pack members!